Out of warranty, uninsured and not supported

It’s pretty hard to convince an individual to invest any time into a Personal IT disaster recovery plan.  Even if they have experienced some IT loss, folk simply think their gadgets will continue working forever,

A visit to an Apple genius bar will see a constant flow of disparate anxious end-users who are there because of some kind of IT failure.  As an engineer, it’s great solving problems and putting out fires but most incidents can be easily avoided.

Did you backup today?