Hamilton the Musical opens in London this November and is sold out already.
The Theatre is not even built yet but the crowds will be descending on Victoria Station this winter for one of the biggest hypes in the West End in years.
It’s the perfect formula and Christmas gift, get the public to fight to buy a ticket with daily and weekly lotteries or open auctions, limit the resale of tickets with high-end verification processes.
All this for less than 3 hours of entertainment.