Hamilton the Musical opens in London this November and is sold out already.
The Theatre is not even built yet but the crowds will be descending on Victoria Station this winter for one of the biggest hypes in the West End in years.
It’s the perfect formula and Christmas gift, get the public to fight to buy a ticket with daily and weekly lotteries or open auctions, limit the resale of tickets with high-end verification processes.
All this for less than 3 hours of entertainment.
VIPs and the Who’s Who will task their “people” to secure tickets leaving tourist in the street lining up for “on the day” sales and the ordinary Londoner bemused about what all the fuss is about.
Chances are people will turn to the DarkWeb for ticket sales as normal resale channels will be heavily monitored but the challenge will be to break the iD verification traps.
I’ll aim for the Valentine’s Day hype but it will be like trying to get London 2012 tickets….oh wait, I did get London 2012 tickets.
How do you load the deck to give you an unfair chance of getting tickets?
Ticket sales Schedule
Previews from: Tuesday, 21 November, 2017 Opening date: Thursday, 7 December, 2017 Available from: Tuesday, 21 November, 2017 Booking to: Saturday, 30 June, 2018
On another topic, notice how the Smartphone product hype no longer catches as much attention with people sleeping outside the store for days.
Don’t’ don’t don’t believe the hype, Marketing buzz and rumours.