A top-down look at Game Streaming is fascinating.
Why watch streamers anyway? Well, as a veteran gamer it’s always good to watch gamers do things I don’t have the time or talent to do. Right now, my PS4 is off-line and boxed up so naturally, I’ll just watch my favourite streamers.
The layer of talent management is a brilliant niche offering streamers services like event management, sponsorship negations, channel staffing, PR, career management, legal and finance.
This is a true recognition of the massive variety of streamers representing an actual legitimate career path and free channel of expression. An interesting detailed article appeared in The New Yorker this week featuring Online Performers Group…….Read the full article here
According to Twitch.TV FAQs there are 17,000 Partners globally, so this is still very much something the Marketing people have not figured out how to truly monetise.
I’m guessing Streamer fall into these broad categories Skill-based Variety Casual Full-time Sponsored Fan-based Broadcaster Journalist ...the list goes on
Seems to me the market is still trying to figure out the ‘Path of a Streamer’ but when a free-flowing arena gets formalised the community just morphs into something else.
Remember when you could say anything on mainstream social media channels?