March 15, 2016 – Ubisoft announced ongoing record sell- through sales for Tom Clancy’s The Division, which has grossed more than $330 million worldwide in its first five days.
March 15, 2019 – The company releases The Division 2 no doubt aiming to smash that disgusting sales figure.
So how do a company go about maintaining that track record and move millions of gamers to a new platform whilst attracting the new one?
Since the first Beta, I was hooked but rapidly cooled off after constantly getting melted in the DarkZone or just not finding a stable squad to run with. I noted that they have changed some key features that killed my interest in the title.
DLCs are free for Year 1 – no more issues with not having the right environment. This is an honest move as it created a massive difference between gamers who played occasionally and the elites.
8-player Raids were added as the ultimate end-game, clearly a move from the Destiny Universe.
And the ultimate killer move, reward gamers who continue to play The Division 1 with stuff in Division 2. This move alone pulls me back to NY to scrap around for rewards.
I’m not a Twitch subscriber but at this stage, I’m very tempted to start subbing one of my favourite Division streamers. Just hope I can still afford my child support.