Global Gaming – Breaking into the African market

There are 54 countries in Africa yet the PlayStation Network is only available in 1 Africa country.

With an operating income of 2604 million U.S. dollars reported in 2016, one must beg to question why the Sony Corporation does not provide services for the other 53 African countries.

Let’s face it Africans do import PS4 Consoles personally and are avid gamers.

Bandwidth cost is no doubt a massive and dangerous problem and probably the root cause of the lack of availability on the continent.  If low-cost bandwidth was available to African gamers then the Sony Corporation would be jumping all over them with heavy marketing.

Here in Europe, to get the Ghost Recon Beta on my PS4 I ran into multiple regional account issues and my code simply did not work. 4 hours later I figured out a workaround using advanced Virtual Private Networking.

It will take 2 hours to download the Beta (25GB) even though I have a fairly decent 24.13 Mbps download speed at home for less than 50 Euros a month.

I can only imagine the frustration corporations are facing trying to figure out how to make money in the African market.  For now, only wealthy Africans will have access to games a 14-year old in Kentucky USA can buy in Wal-Mart with the family groceries.